BEF Backs Mamma Social’s Growth
Mamma Social Co secures £60,000 investment from Business Enterprise Fund to expand support for mothers across the UK.
Shaun Connell
Marketing Executive
1st October 2024
Mamma Social Co, a Peterlee-based business that provides supports, advice and guidance to new mothers across the UK, has secured £70,000 from Business Enterprise Fund (BEF). The investment includes a £45,000 loan from BEF’s £1m fund for the North East backed by Ceniarth and a £25,000 Start Up Loan from the British Business Bank.
The business was started in 2022 by Kayleigh Laverick, a mother of two who found herself feeling isolated and lonely after her second child. Struggling with life changes, Kayleigh reached out to local mothers to arrange a meetup and walk. The next day, Kayleigh met with 9 other mums at, Castle Eden Dene. This event confirmed to Kayleigh that new mothers needed more support and led to the formation of Mamma Social Co which offers a free membership programme.
Following its launch, Mamma Social Co supported mums with weekly Talks and Walks along with Walks and Plays which were hosted by over 50 individual parent leads. Today, the business supports over 17,000 members across the UK with regular opportunities to walk, talk and play together. Mamma Social Co also manages email newsletters which support members and provide third parties with opportunities to connect with them.
This activity is complemented by a weekly podcast focused on motherhood, womanhood, and general adult life. Hosted by Kayleigh and Lauren Causer, Mamma Social – The Podcast has grown to be one of the top parenting podcasts.
"We started Mamma Social Co to bring mothers together and provide a space where they could feel supported, understood, and less isolated. What began as a simple walk with local mums has grown into something far beyond what I ever imagined."
Kayleigh Laverick, founder of Mamma Social Co
The BEF investment which was supported by Chris McGill, Associate Investment Manager and Lee Vickers, Senior Investment Manager will help the business expand its staffing and initiate a new marketing strategy to grow its membership, brand partnerships and income. Income is expected to grow from £288,000 to £1.7 million over the next three years. In addition, the investment will help create 6 jobs and safeguard 6 jobs.
“This investment from BEF is a game changer for us. It will allow us to reach even more mums across the UK, expand our team, and enhance the support we offer. We’re incredibly excited about the future and grateful for the opportunity to make an even bigger impact in the lives of mothers."
Kayleigh Laverick, founder of Mamma Social Co
“Through the Start Up Loans program, we’re proud to support visionary entrepreneurs like Kayleigh, who are turning personal experiences into meaningful businesses. Mamma Social Co is a fantastic example of how Start Up Loans can empower early-stage businesses to make a real difference. This investment will help them expand their reach and deepen their impact, connecting even more mothers across the UK. We’re excited to support their growth and look forward to seeing their continued success.”
Chris McGill, Associate Investment Manager at BEF
“At BEF, we’re passionate about supporting businesses across the North East that not only show strong potential for growth but also make a meaningful difference in their communities. Mamma Social Co is a prime example of this. Kayleigh’s vision for helping new mothers create connections and find support has resonated with thousands of women across the UK. Our investment will enable them to scale their operations, amplify their impact, and continue building a powerful community of mothers. We’re excited to be part of their journey and look forward to seeing Mamma Social Co flourish.”
Lee Vickers, Senior Investment Manager at BEF